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Back to events

Seattle HOSTED six FIFA World Cup 26 matches

The stunning Seattle Stadium staged a total of six matches from the biggest-ever World Cup, including two matches featuring USA.

Urban X
Urban X

The impact of the FIFA world cup 2026

Large crowd of people gathered on wooden steps and balcony at the Seattle Aquarium on a sunny day, many wearing patriotic clothing and hats, with an American flag and a Ferris wheel visible in the background against a clear blue sky.

FIFA World Cup in Seattle delivered $889M economic boost, report says

Read the Article
A packed stadium under a partly cloudy sky with two large flags on the soccer field—USA flag on the left and Australia's flag on the right—with a FIFA World Cup emblem in the center. Four helicopters fly overhead as spectators fill the stands, many wearing coordinated colors representing their teams, during a FIFA World Cup match between USA and Australia.

Visit Seattle Reveals Economic IMpact for FIFA World Cup 2026™

Read the Report
A large crowd fills a modern stadium with a partially covered roof during a daytime soccer match, with players on a well-maintained green field, and a tall screen displaying FIFA World Cup 2026 branding and a U.S. flag in the background against a blue sky.

Executive Summary: Seatle FIFA World Cup26™

Read the Report

“The World Cup showed us what’s possible when our region comes together around a shared vision. It brought new energy, collaboration, and pride to our community—and reminded us of what we’re capable of. Most importantly, it showed us that this is just the beginning.”

Beth Knox

Beth Knox

President and CEO, Seattle Sports Commission and Foundation & Board Chair, Seattle FWC26

“This was the summer the world fell in love with Seattle and Washington. The FIFA World Cup 2026™ generated nearly $900 million in economic impact, created more than 35 lasting legacy projects, and showcased a region united in purpose and pride. Thanks to Visit Seattle and partners across every sector, we didn't just host the world; we showed it what makes Seattle extraordinary.”

Peter Tomozawa

Peter Tomozawa

CEO, SeattleFWC26 Local Organizing Committee

By the numbers

Regional leaders holding a Seattle scarf outside Lumen Field in front of a match day shuttle bus

400+

Organizations engaged in planning & coordination

Crowd of soccer fans in USA gear cheering in a downtown Seattle street

3M+

Visitors in downtown Seattle on all six match days

Fans in USA jerseys walking past a Sound Transit light rail train on a station platform

5.4M

Light rail boardings

Smiling World Cup volunteers in blue uniforms posing together in front of a fan zone stage

2K

Volunteers

Hand holding a phone showing the SEA&WIN app in front of green ferns

300+

Small businesses included in SEA&WIN app and 15,000+ app users

Black and white photo of a massive crowd of fans with American flags marching through a Seattle street

70K

Marched to Matches, including the 2 largest fan marches in Seattle history

Fans cheering with raised hands at a World Cup fan celebration

2-10x

Increase in business volume in Pioneer Square

Glowing SEA Beacon whale tail displays in front of the World Cup trophy

350+

SEA Beacons donated to small businesses

Packed multi-level atrium full of fans watching a World Cup match

1.2M+

Seattle Fan Celebrations attendees

Sold-out Lumen Field during a World Cup match on a sunny day

401K

Match attendees at Lumen Field for all six match days

Senegal fans holding a scarf in front of the Pike Place Public Market sign

$889M

In economic benefit

Data sources: Downtown Seattle Association (DSA) Downtown Dashboard and King5.com

ANNOUNCEMENTS

Announcement
Seattle FIFA 2026 Economic Impact & LOC Report
September 25, 2026
Announcement
Seattle FIFA 2026 Economic Impact & LOC Report
September 25, 2026
In The News
The USMNT Failed to Meet the Moment. Seattle Did Not
July 8, 2026
In The News
The USMNT Failed to Meet the Moment. Seattle Did Not
July 8, 2026
In The News
In Seattle’s first FIFA World Cup match, Egypt-Belgium draw is a big win
June 15, 2026
In The News
In Seattle’s first FIFA World Cup match, Egypt-Belgium draw is a big win
June 15, 2026
In The News
Pioneer Square businesses score big after first Seattle World Cup match
June 16, 2026
In The News
Pioneer Square businesses score big after first Seattle World Cup match
June 16, 2026
In The News
The unique World Cup position for Seattle sports fans and why it matters
June 15, 2026
In The News
The unique World Cup position for Seattle sports fans and why it matters
June 15, 2026
In The News
Seattle Top FIFA World Cup 26 U.S. Host City
June 5, 2026
In The News
Seattle Top FIFA World Cup 26 U.S. Host City
June 5, 2026
Announcement
City of Seattle, SeattleFWC26 Partner to Provide Local Youth Access to FIFA World Cup Matches
June 4, 2026
Announcement
City of Seattle, SeattleFWC26 Partner to Provide Local Youth Access to FIFA World Cup Matches
June 4, 2026
In The News
SEATTLEFWC26 UNVEILS “VITAL SPIRIT” SCULPTURE AT SEATTLE STADIUM
April 27, 2026
In The News
SEATTLEFWC26 UNVEILS “VITAL SPIRIT” SCULPTURE AT SEATTLE STADIUM
April 27, 2026
In The News
SeattleFWC26, Governor, Mayor & Partners Share “Know Before You Go” Info Ahead of FIFA World Cup 2026™
May 13, 2026
In The News
SeattleFWC26, Governor, Mayor & Partners Share “Know Before You Go” Info Ahead of FIFA World Cup 2026™
May 13, 2026
In The News
KING COUNTY METRO WATERFRONT AND MATCH DAY SHUTTLES
May 13, 2026
In The News
KING COUNTY METRO WATERFRONT AND MATCH DAY SHUTTLES
May 13, 2026
In The News
Sounders FC & Reign FC Unveil First-of-its-Kind Seattle Soccer Celebration on Elliott Bay
May 13, 2026
In The News
Sounders FC & Reign FC Unveil First-of-its-Kind Seattle Soccer Celebration on Elliott Bay
May 13, 2026
Announcement
Seattle World Cup Hospitality Playbook
March 18, 2026
Announcement
Seattle World Cup Hospitality Playbook
March 18, 2026
Announcement
Add Your Soccer-Related Activation to the Seattle FIFA Event Calendar
March 2, 2026
Announcement
Add Your Soccer-Related Activation to the Seattle FIFA Event Calendar
March 2, 2026
Announcement
Announcing Official Fan Zone Locations Across Washington State
February 24, 2026
Announcement
Announcing Official Fan Zone Locations Across Washington State
February 24, 2026
Announcement
SeattleFWC26 and Partners Expand World Cup Fan Celebrations Across Seattle
February 23, 2026
Announcement
SeattleFWC26 and Partners Expand World Cup Fan Celebrations Across Seattle
February 23, 2026
In The News
Lumen Field wins 'USA Today' Best NFL Stadium, Runner Up For Best Stadium Food
August 27, 2025
In The News
Lumen Field wins 'USA Today' Best NFL Stadium, Runner Up For Best Stadium Food
August 27, 2025
Announcement
FIFA World Cup 26™ Watch Party Playbook
September 2, 2025
Announcement
FIFA World Cup 26™ Watch Party Playbook
September 2, 2025

playbooks

These robust toolkits are your detailed roadmaps to business sucess.

FIFA World Cup 2026 Watch Party Playbook

Seattle World Cup Hospitality Playbook

A practical guide helping Seattle's hospitality workers serve international FIFA World Cup 2026 visitors with cultural awareness — covering tipping norms, dietary needs, and service expectations to turn every guest interaction into a lasting impression.

View
FIFA World Cup 2026 Watch Party Playbook

Watch party playbook

The 2026 Watch Party Playbook published by the Seattle Sports Commission and Seattle FIFA World Cup 26™ Local Organizing Committee, provides guidance for hosting public viewing parties for the FIFA World Cup 26™.

English Playbook
Spanish Playbook
Chinese Playbook
Korean Playbook
Vietnamese Playbook
Arabic Playbook
Tagalog Playbook
Amharic Playbook
Somali Playbook
FIFA World Cup 2026 Watch Party Playbook

Community branding playbook

The community brand is the shared visual and messaging identity that represents Seattle as a unified, welcoming, and authentic destination before and during the FIFA World Cup 26™. It’s designed for partners, businesses, and organizations.

View
FIFA World Cup 2026 Watch Party Playbook

Small Business Megaevent Playbook

This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities, and thrive beyond the event.

View

SEATTLE WAS Ready for the World Cup

FIFA World Cup 26™ fixtures

View full schedule

Group Stage

Match 16
|
June 15, 2026
(12:00 PM PT)
Belgium
VS
Egypt
Match 32
|
June 19, 2026
(12:00 PM PT)
Australia
VS
USA
Match 52
|
June 24, 2026
(12:00 PM PT)
Bosnia-Herzegovina
VS
Qatar
Match 63
|
June 26, 2026
(8:00 PM PT)
Eqypt
VS
Iran

Round of 32

Match 82
|
July 1, 2026
(1:00 PM PT)
Belgium
VS
Senegal

Round of 16

Match 94
|
July 6, 2026
(5:00 PM PT)
USA
VS
Belgium

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